Category Archives: Englisch

challenge: Budget car

Impuls 94: A good leadership challenge or a crazy dream?

It’s well known that the Volkswagen’ leader, Martin Winterkorn, doesn’t tend to hesitate and likes to challenge.

He has recently given the GO! for a new project, which success is still questionable:


The “Budget Car” shall sell for 7000€ maximum at a margin of 8%:

The current analysis shows:

The production cost is 700€ too high!